I’ve done a few of these sorts of talks over the last couple of years, corresponding to my own (I hope) increasing presence in the genre and my branching out into other fields of endeavor (such as streaming on TwitchTV.  Here Kris Siuda (lead developer for the Icarus video game) and I talk about combining fan bases and building an online presence, and using your specific promotional strengths (short version: not just Facebook posts) to improve your work’s visibility.  We had a great turnout for this talk, and I really enjoyed the response we got (and Wizard World runs a tight ship, too).